As surgeons, our main focus is often on our patients. However, getting the patients in the door and representing yourself as a brand is very important as well. Listen to a candid conversation between Dr. Williams, and some of his team members, as they discuss their biggest marketing disasters and how they overcame them.
Dr. Williams and his Chief Operating Officer, Surgical Sales Manager, and Marketing Director discuss the mistakes they made and what it took for them to overcome them.
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