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MEET the team

dr. Edwin williams III, MD, FACs

For those who know me, I have always been passionate about learning, sharing and teaching the business side of medicine to my colleagues.


As physicians, our primary responsibility will always be to our patients, and I pride myself on being an outstanding doctor and surgeon. 

However, if we want to maintain autonomy, capitalize on the decades of sacrifice it takes to become a physician and leverage the risk we have accepted to become physician entrepreneurs it is imperative to learn how to run a successful business in contrast to just creating a job for ourselves which has not value as an asset upon retirement.  I hope you will consider joining us and taking your business to the next level.  


Chief Operating Officer



Susan Sullivan, R.N., is the Chief Operating Officer at The Williams Center and an integral part of its success.


With over 35 years of experience in the operating room and plastic surgery, Susan has been with Dr. Williams for over 20 years and presents nationally on the management of cosmetic practices including staffing issues, staffing criteria, patient education and care, marketing and public relations. Susan has extensive knowledge in the management and establishment of Medicare Accredited Operating Rooms, Facial, Breast and Body Practices as well as in the Non-Surgical Arena.


Susan was asked to serve on the committee for The New York State Health to help write the existing guidelines for Office Based Surgery and has co-authored a chapter in a book “Comprehensive Facial Rejuvenation” which is a guide for surgeons, on facial plastic surgery and their practices. 




Brian Hayes has spent over 25 years in the aesthetic medical industry. Following a successful career where he held sales, marketing, and senior leadership roles, he left the corporate world to found Orion Strategic Consulting.


Throughout his career, Brian has achieved an extensive track record of success: building and leading high-performance teams ranging from 5 to 75 people, holding senior positions at market-leading corporations, launching startup companies, and generating hundreds of millions of dollars in revenue. 


Brian has seen first hand how the growth of the aesthetic industry has brought prosperity, but also increased business challenges and complexity. With this in mind, he decided to start his own consulting firm. At Orion, he provides leadership coaching and strategic business consulting to aesthetic surgeons and physicians, helping them better navigate today's challenging and complex business landscape.

A sought-after speaker, Brian presents nationally on various topics including leadership, sales optimization, team building, and strategic business growth. Combining his experience with a passion for teaching and coaching, Brian will help you develop, apply, and master your business skills to the next level. 

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